Heb je een blogartikel geschreven, dan wil je natuurlijk ook graag dat het gelezen wordt. Plaats er een Status-update over op je Linkedin-profiel, maak er een tweetberichtje over.
Zorg voor een pakkende titel zodat mensen nieuwsgierig worden, geprikkeld worden om door te klikken naar je artikel.
Wat is de essentie van je artikel?
Geef je tips, wijs je op veel voorkomende fouten, heb je iets nieuws ontdekt dat iedereen moet weten? Ik vond een aantal leuke tips die ik graag met je wil delen op de informatieve site van Copyblogger. Genoeg om je op ideeën te brengen.
10 Sure-Fire Headline Formulas That Work
Bron: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles?
Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.
Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
- Who Else Wants a Great WordPress Theme?
- Who Else Wants a Higher Paying Job?
- Who Else Wants More Fun and Less Stress When on Vacation?
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
- The Secret of Successful Podcasting
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Home Loan Approved
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
- Here is a Method That is Helping Homeowners Save Hundreds on Insurance
- Here is a Method That is Helping Children Learn to Read Sooner
- Here is a Method That is Helping Bloggers Write Better Post Titles
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
- Little Known Ways to Save on Your Heating Bill
- Little Known Ways to Hack Google’s Gmail
- Little Known Ways to Lose Weight Quickly and Safely
A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
- Get Rid of Your Unproductive Work Habits Once and For All
- Get Rid of That Carpet Stain Once and For All
- Get Rid of That Lame Mullet Hairdo Once and For All
People love quick and easy when it comes to solving a nagging problem.
- Here’s a Quick Way to Get Over a Cold
- Here’s a Quick Way to Potty Train Junior
- Here’s a Quick Way to Backup Your Hard Drive
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
- Now You Can Quit Your Job and Make Even More Money
- Now You Can Meet Sexy Singles Online Without Spending a Dime
- Now You Can Own a Cool Mac and Still Run Windows
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990′s.
- Speak Spanish Like a Diplomat
- Party Like Paris Hilton
- Blog Like an A-Lister
Appeal to vanity, dissatisfaction, or shame. Enough said.
- Build a Body You Can Be Proud Of
- Have a Smile You Can Be Proud Of
- Build a Blog Network You Can Be Proud Of
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
- What Everybody Ought to Know About ASP
- What Everybody Ought to Know About Adjustable Rate Mortgages
- What Everybody Ought to Know About Writing Great Headlines
7 More Sure-Fire Headline Templates That Work
Bron: http://www.copyblogger.com/headline-swipe-file/
Since people truly seemed to find my 10 Sure-Fire Headline Templates That Work useful for coming up with headlines and post titles that don’t follow the typical “how to” and “list” conventions, I thought I’d share a few more.
So here are 7 more sure-fire headline templates that will work when you’re aiming to score more readers:
1. Give Me [short time period] and I’ll Give You [blank].
This headline promises a strong benefit to the reader, like all good headlines do. But this one is especially effective because it promises to deliver in a very short time period.
- Give Me Five Days – And I’ll Give You the Secret of Learning any Subject!
- Give Me Three Minutes a Day – and I’ll Give You a Better Complexion.
- Give Me 3 Minutes and I’ll Make You a Better Blogger.
2. If You Don’t [blank] Now, You’ll Hate Yourself Later.
We love to belong, but feeling excluded is a real bummer. Whether it be a financial opportunity or the social event of the year, we simply hate it when we get left out.
- If You’re Out of the Market Now, You’ll Hate Yourself Later.
- If You’re Not at SXSW 2007, You’ll Hate Yourself Later.
- If You Don’t Edit Your .htaccess Now, Google Will Hate You Later.
3. The Lazy [blank’s] Way to [blank].
This headline has always worked well with time-pressured people, and that’s certainly true for most people today. No one likes to think of themselves as lazy, but everyone likes to save time and effort.
- The Lazy Man’s Way to Riches.
- The Lazy Dad’s Way to Quickly Getting Dinner on the Table.
- The Lazy Blogger’s Way to Write Great Post Titles.
4. Do You Recognize the [number] Early Warning Signs of [blank]?
OK, technically this is still a list, but it’s wrapped up in a much more compelling structure than your typical “Top 10” article. People want to avoid problems, and this headline promises the critical tips before it’s too late.
- Do You Recognize the 7 Early Warning Signs of High Blood Pressure?
- Do You Recognize the 7 Early Warning Signs of an Employee Meltdown?
- Do You Recognize the 7 Early Warning Signs of Digg Addiction?
5. See How Easily You Can [desirable result].
We love quick and easy when it comes to learning something new or gaining some advantage.
- See How Easily You Can Learn to Dance This New Way.
- See How Easily You Can Own a Lamborghini Miura.
- See How Easily You Can Increase Traffic With Social Media.
6. You Don’t Have to Be [something challenging] to be [desired result].
People almost always have preconceived notions about things, and this can be a barrier to taking action. Remove the barrier that stands between them and the desired result with your headline, and people will flock to read what you have to say.
- You Don’t Have to Be Rich to Retire on a Guaranteed Income for Life.
- You Don’t Have to Be a Geek to Make Money Online.
- You Don’t Have to Be an A-Lister to Be a Kick-Ass Blogger.
7. Do You Make These Mistakes?
This is always a powerful attention grabber, since no one likes to make mistakes. If you’ve targeted your content well for your intended audience, helping people avoid common mistakes is a sure-fire winner with this type of headline.
- Do You Make These Mistakes in English?
- Do You Make These Ajax Coding Mistakes?
- Do You Make These Mistakes With Your Blog?
Heb jij nog leuke tips? Deel ze met andere lezers, schrijf ze hieronder erbij.
